As NAHB and its members celebrate National Homeownership Month in June, more than two-thirds of Americans believe that owning a home is an essential part of the American Dream.
“Americans continue to place a high priority on homeownership and work hard to achieve this goal for their families,” said NAHB Chairman Granger MacDonald. “Our members are committed to providing high-quality homes that meet the diverse needs of Americans across the country.”
NAHB commissioned a nationwide survey by the polling firm Morning Consult of more than 11,300 registered voters earlier this year that found more than 70 percent of these respondents place a high value on homeownership.
Home builders and affiliated HBAs have a great opportunity to promote the benefits of homeownership during National Homeownership Month. To assist in your efforts, NAHB provides an online toolkit of resources that can be customized for your local markets. Some highlights of the toolkit include:
Nine new print ads promoting the benefits of homeownership
A brief video on the value of homeownership that you can embed on your website
Sample social media posts to use in June
Talking points and radio spot scripts
Articles on topics of interest to current and potential home owners
Access the Homeownership Month Toolkit at nahb.org/homeownershipmonth.
For more information, email Anne Baker or call 800-368-5242 x8447.