Posted on May 4, 2011 by Mike Means

As published in The Oklahoman, April 24, 2011

It was the old-fashioned kind of green that got Ideal Homes into the new kind of green building:

Moolah. Scratch. Cold hard cash  the company wanted to make money by building homes designed to save their owners money on energy.

"We were looking for a sales differentiation," said Vernon McKown, who leads the company as a co-owner and president of sales. "We just felt like we could build a few thousand dollars extra on our houses and show our customers how they could save a bunch of money. We weren't really environmentally (sensitive) when we started."

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Want to learn more about building green? Make plans to attend the

2011 Oklahoma Green Building Summit

with Joseph Lstiburek, Ph.D, P.Eng., ASHRAE Fellow, the premiere green building science expert in the nation.

Sept. 28-29

The Reed Center

5800 Will Rogers

Midwest City, OK 73110

$75 for both days, or $50 each day early bird registration online

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