As published in The Oklahoman, April 24, 2011
It was the old-fashioned kind of green that got Ideal Homes into the new kind of green building:
Moolah. Scratch. Cold hard cash the company wanted to make money by building homes designed to save their owners money on energy.
"We were looking for a sales differentiation," said Vernon McKown, who leads the company as a co-owner and president of sales. "We just felt like we could build a few thousand dollars extra on our houses and show our customers how they could save a bunch of money. We weren't really environmentally (sensitive) when we started."
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