The latest issue of NAHB’s Sales + Marketing Ideas magazine is now available. Here are some of the highlights:
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Carol Morgan, MIRM, founder and president of Denim Marketing, discusses how to create content that prospective customers, partners, influencers and “raving fans” want to share in “Creating Sharable Content.”
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In “Place is What We Make it Mean,” Steven Donaldson, a brand strategist for RadiantBrands in Berkeley, Calif., shares three examples of places that were created from opportunity or marketing magic (or a little bit of both).
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In “Inside Out,” Mollie Elkman of Group Two, and Kerry A. Mulcrone, MIRM, of Kerry & Co., present four elements that will help your sales and marketing team communicate your company’s messaging in a genuine way.
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Power Marketing’s Brian Flook contributes a great Tech Zone (powered by Samsung U.S.) about the metrics builders need to know, and Robert August answers a reader question in “Ask a MIRM.”
These topics and much more can all be found in the Sales + Marketing Ideas magazine app. If you don’t have the app yet, download it for free from the iTunes app store (Apple) or the Google Play store (Android).