Posted on October 6, 2017 by Jorie Helms


The latest issue of NAHB’s Sales + Marketing Ideas magazine is now available. Here are some of the highlights:

  • Carol Morgan​, MIRM, founder and president of Denim Marketing​, discusses how to create content that prospective customers, partners, influencers and “raving fans” want to share in “Creating Sharable Content.”
  • In “Place is What We Make it Mean,” Steven Donaldson, a brand strategist for RadiantBrands​ in Berkeley, Calif., shares three examples of places that were created from opportunity or marketing magic (or a little bit of both).
  • In “Inside Out,” Mollie Elkman of Group Two, and Kerry A. Mulcrone​, MIRM, of Kerry & Co., present four elements that will help your sales and marketing team communicate your company’s messaging in a genuine way.
  • Power Marketing’s Brian Flook ​contributes a great Tech Zone (powered by Samsung U.S.​) about the metrics builders need to know, and Robert August​ answers a reader question in “Ask a MIRM.”

These topics and much more can all be found in the Sales + Marketing Ideas magazine app. If you don’t have the app yet, download it for free from the iTunes app store (Apple) or the Google Play store (Android).

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