Hanley Wood/Meyers Research and NAHB today announced that BUILDER will cease to be the official magazine of NAHB at the end of 2020, as the two organizations prepare to launch a new home building data platform for NAHB members.
Hanley Wood/Meyers Research will continue to publish BUILDER magazine, BUILDER Online and BUILDER newsletters as well as produce leading events, like BUILDER 100.
For more than 40 years, Hanley Wood/Meyers Research and NAHB have worked together to provide timely resources and insights to builders nationwide, and Hanley Wood/Meyers Research has always maintained an annual presence at the NAHB International Builders’ Show.
“We are proud of the 40-year relationship with the NAHB centered around our media proposition and BUILDER magazine,” said Jeff Meyers, CEO of Hanley Wood/Meyers Research. “Given the evolving media landscape the time was right to pivot our relationship towards a new approach driven by the wide breadth of localized data we provide to best serve the NAHB’s community builder membership and the broader information needs of the industry as a whole.”
The new home building data platform powered by Zonda will help the two organizations meet the growing demand for local market data and analysis in the home building industry.
“NAHB is excited to join with Hanley Wood/Meyers Research to bring the Zonda platform to our community of builder members and complement NAHB’s own economic research,” said NAHB CEO Jerry Howard. “Zonda has long been an important and valuable resource for the builder community.”
With Zonda’s comprehensive data and market intelligence, BUILDER will more accurately identify its audience and allow marketers to reach home builders who drive more than 90% of U.S. annual closings. More information can be found at builderonline.com.
To learn more about Hanley Wood/Meyers Research, visit hanleywood.com and meyersresearchllc.com.