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All hail the happy home owner: the No. 1 referral source for home builders and remodelers. Companies that forget to keep that top of mind are companies that are in for a bumpy ride, presenter Ed Earl of Priority One Projects told attendees at an educational session during the 2017 NAHB International Builders’ Show.
“Quality construction does not guarantee a happy home owner, because your home owner is going to focus on the construction process rather than the final product,” Earl said. “The home owner is part of the project, and [he or she] is the best source of your new business.”
That’s why we’d do well to understand the home owner’s perspective, take steps to communicate effectively and make sure to manage expectations, Eral said.
Continually managing customers’ expectations and ensuring they understand the meaning and impact of change orders will save them a lot of heartache and bad ... read the article at the NAHB website
