Posted on March 10, 2017 by Jorie Helms

Home builders know that shoppers almost always start the home buying process online, not only by scoping out the floorplans on your website, but also getting a feel for your company culture and customer service ratings at third-party sites like Yelp and Houzz.

So you’ve been nagged and warned about keeping your web presence up to date. But what about video?

The January-February issue of NAHB’s Sales and Marketing Ideas asks that question and then tells you why you’d better get hopping: millennials.

“Millennials spend more time watching video on their mobile devices and laptops rather than watching traditional broadcast TV,” says Barbara Anderson, MIRM, in the article “Leveraging the Power of Video.”

It’s important for social media, as well. “On Twitter, you can respond to a customer inquiry with 140 characters of text or you can take a few minutes and record a 30-second video message for greater engagement,” she says.

Read Anderson’s story and other stories and features in the latest issue of Sales and Marketing Ideas. For information, contact Anne Ladewig.

And if you need professional help, NAHB Media, NAHB’s video production department, serves NAHB members and HBAs at discounted rates. Let them help you ramp up sales with the power of video: Contact Darren DiPatri at 202-266-8090 to learn more.

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