No matter what type of business you run, working with the right people is key to boosting revenue and sustaining long-term growth.
That’s how David Jackson, CAPS, principal of Jackson Design Build in Centennial, Colo., says he’s kept his home building and remodeling business steadily growing since 1978.
When looking for leads, Jackson’s focus has continually been quality over quantity, which was also a big factor in helping him earn the NAHB Remodeler of the Month honor for June.
“Sometimes it is more important to know which jobs or customers to avoid,”Jackson said. “If you [see] red flags, pay attention to them. Don’t be afraid to pass on a customer even if you need the revenue.”
Like many other professional remodelers, Jackson says consumers often have unrealistic expectations for the cost and completion time of high-quality remodeling projects. By taking the time to evaluate prospective clients and decipher which ones are truly looking for the highest quality — rather than the cheapest deal — he has brought in more revenue over time.
Jackson has also been very involved with his local association, the HBA of Metro Denver. In addition to professional training, the HBA continually provides opportunities to get involved with community service through its non-profit, the Home Builders Foundation.
“NAHB and local HBA remodeler and builder programs allow us to make the choice to be leaders in our industry,” Jackson said. “[They provide] education, networking opportunities and a wealth of resources for us.”
Read the full Q&A in Qualified Remodeler magazine for more details about Jackson’s business growth strategy.
Know a professional remodeler who takes remodeling to the next level? Nominate him or her for NAHB Remodeler of the Month.